The key goal of the GIX branding guidelines is to ensure all staff and associated parties use the GIX brand elements appropriately and consistently. Following the guidelines below is an important part of building brand awareness, minimizing confusion about GIX and its programs, and increasing the impact GIX has on its audiences.
Before finalizing any marketing materials that could or will be broadly publicly visible, please request reviewal/approval from the GIX Marketing team. If you have any questions or clarifications about any information, tools, or rules below, please contact Pip in the GIX Marketing team at email@example.com.
There are 3 variations of the GIX Logo: Horizontal, Stacked and Standalone, which features only the X.
Please treat the GIX logo with respect by carefully following the branding guidelines below.
Do not re-create or type the “Global Innovation Exchange” wordmark. It should be kept as a graphic element, and never treated as text
Do not alter, modify, stretch, or manipulate the logo. When you change the size of the GIX logo, ensure it stays in its exact proportional values
Do not change the colors of the GIX logos
Do not rearrange or resize the graphical elements in the logo in any way
Do not put obstructing images, text, colors or other logos on top of the GIX logo
Do not surround the logo with other characters, images, colors or other logos
Do not place the logo over busy backgrounds
Avoid placing the logo over backgrounds that don’t provide sufficient contrast
Do not add affects to the logo like shadows and dimensions