Mark Licata

Mark is a product leader at Microsoft specializing in Generative AI, with over 20 years of experience spanning the full product lifecycle and every layer of the technology stack. He champions product-led growth through rapid iteration, experimentation, and data-driven decision-making as core drivers of innovation and impact. As an advisor to Microsoft’s CTO, he helped shape strategic frameworks for integrating GenAI into enterprise-grade applications across both consumer and commercial domains. As part of the GIX program, he now brings this expertise into the classroom, mentoring graduate students in product strategy, technical design, and responsible AI development.