Back to ProjectsFarmable
Problem
Small to medium-sized farmers struggle with gaining visibility, managing inventory efficiently, transparent communication with buyers, and accessing certifications - factors that hinder their ability to scale and compete in the market. These obstacles also prevent farmers from showcasing the unique value of their farming practices, limiting their ability to differentiate and elevate their offerings.
Approach
The team conducted user research by reviewing 20+ papers, interviewing 6 farmers and restaurant owners, and analyzing 23 surveys to uncover procurement and inventory challenges. They mapped farm-to-restaurant workflows to clarify user interactions and backend processes, ensuring seamless inventory updates and order management.
Solution
Farmable is a data-driven platform that helps farmers showcase their value while optimizing farm-to-table operations. It emphasizes economic benefits and sustainable farming through digital solutions with key features including Advanced Inventory Analytics, Real Time Inventory Update, Automated Order Tracking, and Showcasing Farming Practices.
Team Members
Catherine Chen
Grace (Jinyu) Rao
Junyan Lu
Leah Lan
