Capstone Project

TECHNOLOGY CATEGORY

5G Communications AR/VR Internet-of-Things Devices

INDUSTRY SPONSOR

T-Mobile

PROBLEM SPACE

Society and Art

DATE COMPLETED

December 15, 2019

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5G Retail Experience

Two people playing an augmented reality game on smartphones, facing each other. A phone in the center displays a digital creature in a virtual environment, with pink and black seating and palm trees visible in the background.

Problem

Following the nationwide launch of T-Mobile's 5G network, this team designed a unique interactive experience for customers to learn more about 5G and its capabilities.

Approach

The team surveyed over 100 customers and interviewed T-Mobile retail staff to identify potential experiences that would excite users. They also visited 10 different retail stores to (e.g. Tesla, Apple, Lego, Xfinity) to capture competitor best practices.

Solution

Team Dragonfruit devised a proof of concept for an AR experience that teaches retail customers about 5G’s capabilities and offerings in a fun, 2-part game. After doing user evaluation on their final prototype, the results were superb: 96% 5G knowledge recall and a 16% boost in T-Mobile store Net Promoter Score (NPS).

View poster here (PDF)