Capstone Project

AT&T MAST

A person holding a card with a maze design, in front of a smartphone showing a 3D dragon graphic overlay. Posters with faces are visible on the wall in the background.

Problem

In this competitive age in retail, retailers are looking for different platforms to gain an edge over their competition.

Problem

The team performed a field study in an AT&T concept store to learn what new techniques are being implemented to attract and retain customers

Solution

The team designed a new concept for a physical retail store and a companion android app that provides engaging AR experiences.

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