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Problem
The Chinese language learning market is increasing rapidly as Chinese parents want their children to start learning English at an earlier age (3 - 8 years old). However, there is a gap in the market for fun interactive games that teach childen language.
Approach
After creating early prototypes the team started evaluating with 15 Chinese children in the US. However, their results were biased as these children has already learned some English. They instead decided to pivot and developed a new prototype that taught English speaking children Chinese.
Solution
The team designed a new language learning app for children that uses Roobo's Pudding robot. This robot is the main character in the app and teaches children new word in the real world before having them recall them in game.
