Soda Music

Problem

97% of Gen Z say they listen to 5 or more musical genres regularly, making it hard to find like-minded people who share similar music tastes and discover new music effectively. Additionally, around 40% are dissatisfied with the recommendation algorithms of the existing music streaming services, and Instagram (60%) and TikTok (54%) are the top places they’re finding out about new artists and songs.

Approach

The team conducted 3 stakeholder interviews and 12 user interviews to define user needs and scenarios about socializing around music. After creating some preliminary designs, they conducted a concept evaluation study with 6 users via cognitive walkthrough and focus group methods.

Solution

SodaMusic aims to match its users with friends who share similar music tastes to receive opt-in, automatic, shared, personalized playlists. Moreover, the friend-based community allows them to get personalized feeds based on their music listening trends and friends' interests.

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